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National MI is a new mortgage insurance provider helping people realize the dream of responsible home ownership and restoring confidence in the private mortgage insurance industry.

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While working on the new logo for National MI, I kept saying the name ‘National MI’ aloud. It began to sound like ‘National AM I’. This slowly became the focus of how the logo could be conveyed. This is a company that looks out for and provides for the needs of the individual. The dot over the ‘i’ in National exemplifies the individual within the company as well as the individual the company serves. The subtle overarching ‘roof’ in MI shows the strength of plans that the company provides its members.

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